After an election cycle unlike any other, we’re beginning the process of winding down our work and want to take a moment to highlight the impact our efforts have had.

In the 2020 cycle, Hawkfish bought more than $150 million in media on behalf of our clients, created and trafficked…


By the Hawkfish Tech Team

Photo by David Clode on Unsplash

Hawkfish was created to help our clients’ efforts to defeat Donald Trump and push forward progressive values. From building cutting-edge ad data technology to innovative content strategy and creative production, our work proved to be a pivotal part of Democrats’ success in 2020. …


Donald Trump was “deplatformed,” but his message is still able to reach millions.

Analysis: James Owens; writing by Stephen Levinson; editing by Charlotte Platt; data visualization by Alessia García.

This post was adapted from our More Data newsletter, a regular update on the tactics and trends shaping the political landscape…


Hawkfish Readied the Public for Trump’s Attempted Steal

By Hawkfish

Red Mirage research and analysis by Dr. Ellen Konar and Joe Wlos
Data visualizations by Joe Wlos

[Photo: Tia Dufour/The White House/Flickr; Clker-Free-Vector-Images/Pixabay]

President Trump’s substantial lead in votes counted on election night — and his willingness to use that lead to falsely claim victory —…


By the Socio-Economic Research & Tech Team

Methodology: Analysis of Georgia Secretary of State data

Photo by Element5 Digital on Unsplash

Main Points:

  • While only a minuscule percentage of Georgia ballots were either rejected or designated as “spoiled” in the general election, if the upcoming Senate runoffs are as close as anticipated, deficient ballots could be…


By the Socio-Economic Research & Tech Team; editing: Jim Flood.

Methodology: Analysis of Georgia Secretary of State data

Photo by Arnaud Jaegers on Unsplash

With less than three weeks until Election Day, here’s the current state of the race of the Georgia Senate runoffs. Runoff data is through Tuesday, December 15.

Main Points:

  • Thus far, “runoff…


Turnout by younger voters lags in Florida

Analysis: Early Vote Team; writing by Jim Flood; editing by Karen Wickre

Photo by Phillip Goldsberry on Unsplash

Turnout by younger voters may be the key to a Biden victory, particularly in swing states like Florida. As a January 2019 Pew Research study reports, Generation Z and Millennials —…


Democrats, take note: Vets are not a unified bloc.

Research by Hawkfish Research, and Alexander Starr. Writing by Jim Flood.

Photo by Israel Palacio on Unsplash

Donald Trump’s deficits in national and swing-state polls have grown as he’s lost support among key demographic groups, most notably senior citizens and suburban women. Another group with the power…


Modeling early voting patterns can tell us a lot about a battleground state.

Analysis: Alex Frieden & Mike McDonough; writing by Charlotte Platt; editing by Karen Wickre.

Photo by Element5 Digital on Unsplash

Once again, Republicans and Democrats are fighting tooth and nail to win Florida’s 29 electoral votes. Many may remember the lack of a…


U.S. college and university students voting in swing states could yield a big return for Biden.

By Delilah Kutler; editing: Karen Wickre.

Photo by Vasily Koloda on Unsplash

Gen Z (born 1996–2015) may hold the key to the White House, but not because they can learn a TikTok dance in under a minute. …

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