It’s Time for Hawkfish to Take a Bow

After an election cycle unlike any other, we’re beginning the process of winding down our work and want to take a moment to highlight the impact our efforts have had.

In the 2020 cycle, Hawkfish bought more than $150 million in media on behalf of our clients, created and trafficked nearly 200,000 ad variations, and generated more than 9 billion impressions — that’s ‘billion’ with a B!

Hawkfish pursued this mission with some of the smartest folks in political tech — an incredibly talented team that used their diverse experiences to make an impact on the most important election of our lifetimes. Here are just some of the innovations and successes they helped deliver:

  • Saving 32% on ad spend using machine learning. Hawkfish’s ML team trained our algorithms to make more efficient ad buys by continually looking for optimal media buying strategies. We ran more than 16,000 experiment cycles that helped our clients increase the efficiency of their ad buys — in some cases saving more than 30 cents on every $1.00 spent.

There’s never been a more exciting time to work at the intersection of politics and tech. So while Hawkfish may be ending its run, Hawkfishers are more committed than ever to keep making a difference. If you’re looking for the next great addition to your team, email to connect with some incredibly talented people who are ready to help solve your next challenge.



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